Julia Hamilton; President of the Electrologist's Association of California; Northern Chapter

Dear ESBA Labs:

    I have been in practice for 18 years in Santa Cruz, California. I practice with my aunt, Eleanor Bennet, who is also an experienced C.P.E.

    We first learned of TOPICAINE at a Northern Chapter Meeting of the Electrologist's Association of California. Estela Basso, the creator of TOPICAINE®, spoke to our group and gave a lecture on topical anesthetics that are available to electrologists.

    We tried TOPICAINE® on each other as well as some of our more sensitive clients. We felt that it was every bit as effective as EMLA on the upper lip. The TOPICAINE® gel is clear and our clients liked that, compared with EMLA that is white and that is embarrassing to wear on their faces from their home to the office. We also liked that the lip was numb in just 15 minutes!

    We have a few clients that come in early so that we can apply TOPICAINE® directly to their skin, and they like the personal touch; while others just buy the jar and apply it themselves.

    We have tried every possible kind of topical anesthesia in our office and TOPICAINE® is by far the very best we have encountered.

Julia Hamilton C.P.E.
550 Water Street, Ste C-1
Santa Cruz CA 95060
408-426-3540

Danielle Maddox; Registered Electrologist and Dental Hygienist; owner of Potentials (Los Altos, California)

Dear ESBA Labs:

I am VERY excited about your new TOPICAINE® GEL!!

    Since 1980 when I began my electrolysis practice in Los Altos, California, I have searched for a product to decrease the discomfort of treatment for my clients. The upper lip area is especially tender. I am familiar with many topical gels used to numb the inside of the mouth because I have practiced as a registered dental hygienist since 1970. Unfortunately none of the oral gels are absorbed by the outer skin. I have used EMLA cream with varying degrees of success and the client must obtain a prescription from a physician each time they need more of the cream. The cost of the EMLA cream can also make it prohibitive for use on large areas.

    When I was first introduced to TOPICAINE® GEL I was skeptical but hopeful.

From the first application my clients reported increased comfort. Initially I placed the gel in the area to be treated ten minutes before the appointment time. This produced a marked decrease in sensation, not totally numb but very tolerable for most. When I sold the gel to the client to apply at home 45 minutes to one hour before treatment, the discomfort was DRAMATICALLY REDUCED for all areas. The best results were achieved when the gel was sealed with a thin plastic covering to prevent evaporation. The clients who had previously used the EMLA cream reported MUCH BETTER ANESTHESIA with TOPICAINE® GEL and described their skin as feeling soothed and moisturized following treatment.

    Thank you again for this wonderful product. Now I can offer not only safe and effective treatment for removal of unwanted hair but COMFORTABLE treatment as well. Everyone benefits - the client is happy with the reduced sensation and is able to tolerate longer and more complete procedures. I know I can be as effective as possible with minimum distress for both of us. I often describe TOPICAINE® GEL as "anti-stress gel". I look forward to many years of success with your excellent product.

Sincerely,

Danielle J. Maddox, R.E.,R.D.H.
Potentials
A Place for Beauty
225 Plaza Central
Los Altos, California 94022
(650) 941-7799

Susan Frison R.N., R. E.; owner of Professional Electrolysis Clinic (Beaverton, Oregon)

Dear ESBA Laboratories:

    As a registered nurse and practicing electrologist, client comfort is a major priority in my practice.

    Recently I received a free sample of TOPICAINE® GEL from you.

    Having been disappointed in all non-prescription topicals for the past 14 years I had little hope. Most products did not adequately anesthetize, and their oiliness or residue consistencies made them virtually useless for the practitioner.

    However, I sent the TOPICAINE® GEL home with a client along with the literature and proper instructions for usage. She was well pleased. Since one person is not a good study, I purchased 12 more, sold them in 3 days...and waited...for their responses; I was still skeptical and cautious! The feedback was very positive so I ordered 16 more and very soon will be placing my third order. I get "rave reviews".

    It is wonderful to find a product which works so well for both the client and electrologist.

Thanks to you.

Sincerely;

Susan Frison R.N., R.E.
8196 SW Hall Blvd Suite 211
Beaverton; OREGON 97008
(503) 643 9583

PROFESSIONAL PERMANENT COSMETICS AND TATTOO ARTISTS

Paula Pilmanis; Permanent Make-Up Professional, CEO Dermagraphics Inc. (Los Angeles, California)

Dear ESBA Labs:

    As a State Certified instructor and technician in the application of permanent cosmetic procedures, I am always on the look-out for effective anesthetizing products.

    There are many over-the-counter products which reduce pain, however, none of these products provide adequate anesthetizing during most permanent cosmetic applications. Many also warn against using their products around the eyes, as well as mucous membranes.

    Unfortunately, technicians are so desperate to provide adequate pain relief during their procedures, they are often tempted to use prescriptions which only doctors can prescribe. These prescriptions, EMLA being the most common and 10% Xylocaine spray which is only effective after the skin has been broken, can cause serious problems if used incorrectly.

    Fortunately, I discovered ESBA's TOPICAINE® GEL. It offers everything I look for in a topical anesthetic:

• It's easy to use. The gel is easily applied along the eye lashes providing total control in it's absolute placement.

• NO RUNNING.

• It offers total anesthetizing around the lash area within 5 to 7 minutes.

• When occluded with plastic wrap for 15 to 45 minutes, it provides great anesthetizing for eyebrows, lips and other sensitive areas.

• Our company Dermagraphics, has been so pleased with TOPICAINE® GEL that we include 1 jar in each of our students' "Start-Up Kits".

• It's a great value...it's non-prescription...it works!...What more could we ask for?.

Dermagraphics Inc. offers continued education and training in our 100% Disposable Permanent Cosmetic System. We would be happy to answer your questions regarding our use of TOPICAINE? GEL.

Paula Pilmanis, CEO Dermagraphics Inc.
6172 Dundee Drive
Huntington Beach CA 92647
T 714 379 0807
Drmagrphcs@aol.com

Cheryl Piquard, CCE; Principal of Laser & Electrolysis Studio Inc. (Austin, Texas)

May 16,2001

Dear ESBA Laboratories:

     Frustrated with calling in EMLA prescriptions on an ongoing basis for our Laser clients, I decided to give TOPICAINE®GEL a try for myself. I had purchased TOPICAINE® at the SCME (Society of Cosmetic and Medical Electrologists) conference in Las Vegas, but had not used it.

     One of my colleagues put EMLA on one side of the nape of my neck and TOPICAINE® on the other. She occluded the areas and left it on for 90 minutes. I had absolutely no idea which side had which product on it. I thought: "Wow, this EMLA really works!" She began working on the right side and I could feel the pulses slightly. After several pulses, I turned to her and said "This TOPICAINE® is almost as good as EMLA". She said to my surprise "This is the EMLA side".

    We now retail TOPICAINE® and enjoy the convenience of having an extremely effective product available in our office for our clients immediate benefit.

Thanks for providing such a great product.

Sincerely;

Cheryl Piquard, CCE
Laser and Electrolysis Studio, Inc.
1503 West Koenig Lane
Austin, TX 78756
Tel 512-459-6353/512-450-1188
Fax 512-450-0888

March 2005

Dear ESBA Laboratories:

My name is Niki-Blue Christian and I am a professional tattoo artist located in Tustin, California. I began my own body art in 1998. I did three quarters of it the old-fashioned way. VERY PAINFULLY! They do say you have to earn your tattoos and I did!

Then I discovered TOPICAINE®! It pays for itself because I can have a large piece of artwork completed in an afternoon without the pain causing my skin to swell with water and spit out the  ink! Completing a piece in one session makes it unnecessary to pay twice to work on the same tattoo!

How to use: I apply a liberal amount of TOPICAINE® to the area I want to have worked on and I place a large piece of plastic wrap over the TOPICAINE®. Then I wrap an elastic bandage (like ACE elastic bandages used for sports injuries) over the plastic wrap and secure it with safety pins. I leave this on for an hour and go to my appointment with my artist and it takes about half an hour for him to prepare the needles, discuss our plans and draw up the tattoo. When he begins tattooing me my pain is non existent for three hours!

Thanks ESBA for TOPICAINE®!!!

ESBA Laboratories

1001 Jupiter Park Drive

Suite 112

Jupiter, FL 33458

Tuesday, May 3, 2005

Gentle People:

I wish to thank you for your fine product, TOPICAINE®. I opened my business in 1987, which was pre-laser era. Too many clients had too much difficulty with the pain from electrolysis. As helpful as ice, menthol and other over-the-counter solutions were, it was not sufficient for many people. Finding your TOPICAINE® changed the face of treatment. Especially with the advent of laser in addition to electrolysis, larger areas became feasible. Many people come to me telling me that they had to buy prescription ointment or some other brand and that they did not numb them nearly as well or as long as with your TOPICAINE®. One afternoon I was finished with my clients early. At 1 PM, I put some TOPICAINE® on my own legs to prepare them for laser on my telangiectasia. As fate would have it, my husband got off of work early that day too. Needless to say, it is beyond difficult to work on yourself once your spouse decides he wants your attention. We had a nice dinner and evening together. After returning home about 9 PM, I crossed one leg over the other and I still could not feel the other leg! I would call that longevity impressive.

Thank you again!

Sincerely,

 Julianne Stavile Terry

Certified Laser Hair Removal Professional

Laser Hair and Vein Treatment Center

Julianne Terry, CLHRP

9952 Springfield Ct

Mobile, AL 36695-7431

251-344-9975

staville@aol.com Jst